Here's a behind-the-scenes look at the making of the poster for
PARAMETERS FOR "SWING VOTE" ADVERTISING CAMPAIGN
- Red should be the dominant color, so as to confuse the Republicans.
- Kevin needs to look like a "regular guy," so make sure he doesn't shave, shower or sleep three days before the shoot. I want him in an old faded t-shirt and backwards ball cap. He must have ZERO sex appeal. Shoot for "homeless."
- The photo with the most chins and wrinkles wins. There is to be NO airbrushing, but if you can find a way to enhance his massive, wing-like crows feet, even better. Darken his teeth a little if you have to.
- We want the logo to reflect the 100K budget of the movie, so find a typeface that looks like we peeled it off a can of RC Cola.